New Immersive Coffee Experiences Launch at U.S. Starbucks Reserve Roasteries
Starbucks baristas and mixologists will guide participants through the latest innovations in coffee brewing as well as mixology skills and tastings.
Customers visiting the Starbucks Reserve® Roasteries in Chicago, Seattle and New York can explore the craft, theater, and innovation of Starbucks Reserve® coffee with three new, Starbucks Reserve® Signature Experiences: “Art of the Espresso Martini,” “Oleato™ Tasting Experience” and “Coffee Lab: A Journey of the Senses.”
During the 30-60 minute small-group classes, Starbucks baristas and mixologists will guide participants through the latest innovations in coffee brewing as well as mixology skills and tastings. Whether a frequent Starbucks Reserve® Roastery visitor or someone looking for one-of-a-kind experience during summer travel, customers can purchase a ticket for a Signature Experience at starbucksreserve.com/en-us/coffee.
The new Starbucks Reserve® Signature Experiences include:
Art of the Espresso Martini
A master class in coffee’s most iconic cocktail
Participants will learn to craft the signature Starbucks Reserve® Espresso Martini alongside Starbucks expert mixologists and enjoy their own globally-inspired espresso martini flight, paired with Princi® bites. Limited tickets are available daily at select times for this 60-minute experience. Cost: $95/person. Limited to customers 21 and above.
Oleato™ Tasting Experience
Immerse in the alchemy of Starbucks Reserve® coffee infused with Partanna® extra virgin olive oil
This class is led by a Starbucks barista who guides participants through a multi-sensory experience that showcases the alchemy of aroma, flavor, and texture unique to Oleato™ beverages. Participants will complete a muti-step tasting experience, featuring: Oleato™ Deconstructed, Oleato™ Iced Cortado, Oleato Golden Foam™ Cold Brew OR Oleato Golden Foam™ Espresso Martini.
Limited tickets are available daily at select times for this 45-minute experience. Cost: $50/person.
Coffee Lab: A Journey of the Senses
Discover a multi-step sensory journey and learn how to taste coffee like a pro
Starbucks baristas will teach participants how to taste and identify the layered flavors and aromas of two single-origin Starbucks Reserve® coffees in a side-by-side tasting using the iconic Chemex® brewer, followed by an interactive multisensory activity where they will build an “aroma lab” of edible ingredients. Limited tickets are available daily at select times for this 30-minute experience. Cost: $45/person.
Customers visiting the Starbucks Reserve® Empire State Building® location in New York City can also reserve coffee experiences, visit here for more info.
For more details about Starbucks Reserve locations and menus, visit StarbucksReserve.com.
