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News

Starbucks New WICKED Inspired Merchandise is Thrillifying

Starbucks is sharing a preview of new drinkware and Starbucks Card designs inspired by the land of Oz

October 24, 2024

Universal Pictures’ Wicked arrives in theaters November 22, 2024 

As part of Starbucks partnership with Universal Pictures to celebrate the upcoming holiday release of the new cinematic event, Wicked, Starbucks is sharing a preview of new drinkware and Starbucks Card designs inspired by the land of Oz, including the Emerald City, and its beloved characters. And it’s sure to be ‘popular’!  

Starting November 7, participating stores in the U.S., Canada and select international markets will offer an assortment of cold cups, tumblers, keychains and more. The wickedly giftable collection showcases shades of vibrant pink, bold green and glistening gold, and is available for a limited time, while supplies last.*  

Wicked, arriving in theaters on November 22, is the untold story of the witches of Oz. The film centers on Elphaba, a young woman, misunderstood because of her unusual green skin, who has yet to discover her true power, and Glinda, a popular young woman, gilded by privilege, who has yet to discover her true heart. As they forge an unlikely friendship, their extraordinary adventures will see them fulfill their destinies as Glinda the Good and the Wicked Witch of the West. Wicked is the first chapter of a two-part immersive, cultural celebration. Wicked Part Two is scheduled to arrive in U.S. theaters on November 21, 2025. 

Glinda’s Collection 

Prism Cold Cup with Wand Straw Topper (24 oz.) & Keychain

This prismatic cold cup, also available as a keychain, brings the magic with a straw topper inspired by Glinda’s dazzling wand. Price: $34.95 for cold cup, $17.95 for keychain 


Pink Glitter Cold Cup (24 oz.) 

G is for Glinda the Good…and glitter! Add a bit of sparkle to any beverage with this elegant cold cup. Price: $27.95 


Pearl Tumbler with “G” Charm (16 oz.) 

This glossy Glinda-inspired tumbler features florals in full bloom for a cheerful sipping experience. Price: $32.95

Elphaba’s Collection 

Pleated Glow-in-the-Dark Cold Cup with Broom Straw Topper (24 oz.) & Keychain 

Sporting a broom stick straw topper and the iconic hat of Elphaba, The Wicked Witch of the West, on the backside of the cup, this glow-in-the-dark find is designed for the bold and defiant. Also available as a keychain. Price: $34.95 for cold cup, $17.95 for keychain  


Defy Gravity Glow-in-the-Dark Cold Cup (24 oz.)

Get none of the gravity and all of the glow when taking a sip from this daring glow-in-the-dark Elphaba-inspired cold cup. Price: $27.95 


Glow-in-the-Dark Tumbler with Grimmerie Charm (16 oz.) 

Inspired by the magical Grimmerie, the ancient Ozian book of enchantments, this tumbler is sure to enchant any beverage. Price: $32.95


Emerald City Collection  

Gemstone Cold Cup with Emerald City Straw Topper (24 oz.) & Keychain 

Complete with a hot air balloon straw topper, this cold cup transports any Wicked fan to the land of Oz with each sip. Also available as a keychain. Price: $34.95 for cold cup, $17.95 for keychain 


Metallic Green Cold Cup (24 oz.) 

The treasured Emerald City shines against a backdrop of green and gold in this metallic cold cup. Price: $27.95 


Gold Crackle Cold Cup with Oz Charm (16 oz.) 

All that glitters really is gold with this shimmering cold cup that celebrates the Land of Oz. Price: $32.95 


More Magical Finds 

Pink & Green Swirl Cold Cup (24 oz.) & Keychain 

Pink and green swirl around this cold cup, seamlessly blending the essence of both Glinda and Elphaba as an ode to their beautiful and unlikely friendship. Available exclusively at Starbucks stores inside Target locations.  Price: $32.95 for cold cup, $17.95 for keychain 


Checkered Cold Cup (24 oz.) 

Silhouettes of Glinda and Elphaba adorn this pink and green checkered cold cup. Available exclusively at Starbucks stores inside Target locations. Price: $27.95 


Wicked Tumbler (16 oz.)  

This new tumbler is perfect for fans who want to sip at the movies or on the go. Available exclusively at Starbucks stores inside Target locations. Price: $29.95 


Wicked Discovery Series Collection 

Starbucks beloved Discovery Series – a collection of merchandise that tells stories of each location through its iconic landmarks, unique food, local activities and people – has gone to Oz with new Ozian locations including Munchkinland, Emerald City and Shiz University.  Available for purchase individually as 14 oz ceramic mugs or as a set of three 2 oz demi mugs, exclusively at Universal Theme parks in the U.S.  

Available in Starbucks stores beginning October 22 is an Emerald City Card perfect for any Ozian. Another Starbucks Card will hit stores nationwide on November 7. Gold-hued and held in a Grimmerie-inspired casing, this Starbucks Card doubles as a keychain and requires a minimum load of $50. 

Customers can send a variety of Wicked-inspired Starbucks eGifts to their favorite Ozian via email or messaging platforms such as iMessage.   

*Merchandise assortment and availability will vary by location.

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