Digital Traceability Tool connects baristas in stores all the way back to the farmers, like Virginie from Rwanda
The Starbucks digital traceability tool allows anyone to follow the journey of our coffee all the way back to the farms that produce our beans. In Rwanda, Virginie shares with pride how she and a community of veteran farmers have cultivated the beans enjoyed by customers around the world, including the recently released Starbucks® Green Apron Blend™.
Explore
Bean-to-Cup Journey
Learn about coffee’s bean-to-cup journey from the people involved at every step.
Coffee Around the World
Understand the people and cultures in the countries where we buy coffee.
