Skip to main content
Go to About Starbucks homepage
    • Coffee!!!! (rewritten and republished) Coffee!!!! (rewritten and republished)
    • Cups & Merch Cups & Merch
    • Customer Experience Customer Experience
    • Drinks & Food Drinks & Food
    • Annual Impact Report (ESG) Annual Impact Report (ESG)
    • Belonging at Starbucks Belonging at Starbucks
    • Communities Communities
    • Farmers Farmers
    • Partners (Employees) Partners (Employees)
    • The Starbucks Foundation The Starbucks Foundation
    • Sustainability Sustainability
    • Contact us
    • Media Library
    • Press Releases
    • Starbucks for the Record
    • News Blog
  • Stories
Drinks & Food

Listen to PSL’s Origin Story

You’ll hear from PSL’s creator Peter Dukes, travel to a farm where they grow pumpkins destined for PSLs and learn what PSL means to some of fall’s biggest fans.

October 9, 2023
  • Share this post on X
  • Share this post on Facebook
  • Share this post on Threads
  • Share this post on LinkedIn
  • 1 min read
  • October 9, 2023

It’s hard to believe that before the PSL was introduced in 2003, the only place to find pumpkin spice was in the grocery aisle. Learn about PSL’s surprising journey from the Liquid Lab (beverage development lab at Starbucks headquarters) to a global phenomenon with this special pumpkin-themed podcast from Starbucks. You’ll hear from PSL’s creator Peter Dukes, travel to a farm where they grow pumpkins destined for PSLs and learn what PSL means to some of fall’s biggest fans. 

Audio story transcript
Pumpkin farmer Jeff Leaver shows off the pumpkins used for the Starbucks Pumpkin Spice Latte.

More like this

An assortment of Starbucks Reserve holiday food and beverages
Drinks & Food

Starbucks Reserve locations introduce festive new flavors and unique holiday merchandise

7 min read
Coffee & Products

Starbucks Celebrates PSL’s 20th Birthday on Oct. 10

3 min read
Drinks & Food

HBD PSL! 20 fun facts about Starbucks Pumpkin Spice Latte 

4 min read
Starbucks Coffee Company
Our Values & Commitments

Stay In Touch

Subscribe to all the latest Starbucks stories and news delivered right to your inbox.

  • Follow Us On Instagram
  • Follow Us On Threads
  • Follow Us On TikTok
  • Subscribe To Our YouTube Channel

Press Center

All the latest company news and leadership perspectives.

  • Press Releases
  • Company News
  • Starbucks For The Record
  • Leadership
  • Starbucks.com
  • Career Center
  • Reserve
  • At Home
  • Canada
    • English
    • Français
  • USA
    • English
  • EMEA
    • English
  • Latin America
    • English
    • Español
    • Português
  • Asia
    • English
  • Japan
    • 日本語
  • Starbucks.com
  • Accessibility
  • Privacy Notice
  • Do Not Share My Personal Information

© 2026 Starbucks Coffee Company

Opens in a new window