There’s nothing quite like New York City during the holidays, with every street and store festively decorated for the season. Starting November 7th, that magic comes alive on the second floor of the Starbucks Reserve® Empire State Building® store, where a world of coffee, cocktails and holiday joy awaits at the new Starbucks Reserve Winter Wonderland pop-up.
The Starbucks Reserve Winter Wonderland installation highlights the coffee bean’s journey, from the cultivation of each bean – the hands-on process of growing, harvesting, and producing coffee at Starbucks coffee farms – to the final cup expertly crafted by Starbucks baristas for customers.
Drawing inspiration from the native botanicals of Costa Rica, home to Starbucks coffee farm, Hacienda Alsacia, this floor-to-ceiling design showcases coffee trees sculpted in delicate, snow-white hues with colorful bursts of golden coffee flowers and red coffee cherries throughout, all crafted from recycled materials. Among the cascading leaves and florals, visitors can look closely to discover native fauna hidden amongst the canopy.
Guests are invited to experience the incredible bean-to-cup journey in a festive and immersive way, celebrating Starbucks commitment to serving the finest, high-quality coffee that is handcrafted with care by skilled baristas.
In celebration of the holiday season, Starbucks Reserve is introducing new eggnog-flavored beverages, cocktails and food to the menu, including the Caramel Brulée Eggnog Latte, Eggnog Espresso Martini, Fog Nog Tea Latte and Coffee Eggnog Holiday Cookie, alongside returning Peppermint Mocha classics.
Additionally, available exclusively at the Starbucks Reserve Winter Wonderland is the new Empire State Cocoa Cocktail. Expertly crafted by Starbucks mixologists, this refined take on the holiday favorite features dark chocolate and steamed milk infused with Hennessy VS Cognac, topped with whipped cream, and served with a side of Royal Combier liqueur and dark chocolate bites.
New York City visitors are invited to experience the enchanting Starbucks Reserve Winter Wonderland pop-up located within one of the world’s most iconic buildings to enjoy a cozy holiday beverage, cocktail or bite, and immerse themselves in the magic of the season.
No reservations required. The Starbucks Reserve Winter Wonderland pop-up is open daily from 11 a.m. to 10 p.m. through February 27, 2025.
To learn about booking private events in this space, connect with an events specialist here. For more information about Starbucks Reserve, click here.
