Starbucks and Peanuts collaboration around the globe
Starbucks and Peanuts have come together with an exclusive line of merchandise, drinks and food in Starbucks stores in markets around the world.
Starbucks and Peanuts have come together to launch a global brand partnership that celebrates kindness, coffee and community. Starting March 25, Starbucks stores in more than 80 percent of its markets around the world will introduce an exclusive line of Peanuts-inspired merchandise, beverages and food.
This joyful collaboration will feature the Peanuts gang, as well as the Snoopy persona, Joe Kind Snoopy, available exclusively at Starbucks. Inspired by the Peanuts’ core of community and kindness and Starbucks commitment to making a positive impact in communities it serves; the promotion celebrates the belief that even the smallest acts of goodwill can have a profound impact on people’s lives.
Like Starbucks, Joe Kind Snoopy encourages people to connect through simple, everyday acts of kindness. In celebration of the Peanuts collaboration, Starbucks around the world will be hosting pop-up events to engage customers in acts of kindness and collaborating with local NGOs to drive community impact.
Available throughout April, the partnership will coincide with Starbucks annual Global Month of Good, a time-honored tradition spanning over 15 years in which partners (employees) around the world come together to help make a difference and contribute positively in the communities Starbucks serves.
This year, building on Starbucks commitment to hunger relief, the company will also donate 100 meals* to local beneficiaries via The Global FoodBanking Network® for every hour that partners volunteer with eligible non-profits supporting hunger relief, food waste reduction or food rescue in April.
The global partnership between Starbucks and Peanuts will feature exciting events, adorable merchandise and delicious beverages and food. The beverages, created in Japan, will be available in 40 Starbucks markets. The merchandise, designed by partners in Hong Kong, will be in Starbucks stores in 73 of its 88 markets.
Joe Kind Snoopy Frappuccino
With black and white hues symbolizing Snoopy and flavors that bring back childhood memories, the Joe Kind Snoopy Oatmilk Chocolate and Cream Frappuccino is a creamy blend of vanilla syrup and chocolate chips and a combination of chocolate and caramel sauces. The Frappuccino is topped with whipped cream, chocolate sauce and a cute Joe Kind Snoopy chocolate topper.
Joe Kind Snoopy Latte
The Joe Kind Snoopy Oatmilk Chocolate and Caramel Latte is made with espresso and a drizzle of caramel and chocolate sauces, steamed milk or cold milk and ice. The beverage is finished with whipped cream, chocolate sauce and a Joe Kind Snoopy chocolate topper.
Starbucks and Peanuts Around the World
Europe, Middle East and North Africa
More than 4,700 stores across 39 markets in Europe, the Middle East and Africa will be offering Snoopy surprises this Spring, including an exclusive reusable cup featuring Joe Kind Snoopy – perfect for iced coffee – as well as new Frappuccino flavors and limited-edition merchandise.
In France, art lovers can check out the Snoopy in Style exhibit in Paris’ Le Marais district between March 22–April 5. The exhibit will feature a Starbucks pop-up café offering a localized food and beverage menu, including the Joe Kind Snoopy Frappuccino and a special-edition “Charlie Brownie.”
China
Peanuts fans in China will enjoy immersive experiences including pop-up stores across the country featuring 3D characters and Peanuts comics. Stores will offer the Joe Kind Snoopy Frappuccino and Latte with a special chocolate topper and exciting merchandise like the Joe Kind Snoopy ceramic mug and the doghouse tote bag.
Latin America and the Caribbean
The limited-edition merchandise, food and beverages available in select countries across Latin America and the Caribbean includes the Joe Kind Snoopy Frappuccino, signature cookies with Peanuts characters and collectable Starbucks Gift Cards.
Asia Pacific and Japan
Across Asia Pacific, select Starbucks stores will be serving Peanuts-inspired baked goods, including Joe Kind Snoopy and Charlie Brown macarons in South Korea and Joe Kind Snoopy Sugar Donuts and Joe Kind Snoopy American Waffles in Japan. Peanuts fans in Japan also will have access to exclusive local merchandise and animated Starbucks eGift cards.
North America
For a limited time in participating stores across the U.S. and Canada, fans will enjoy mugs, tumblers and cold cups featuring the Peanuts gang, while supplies last.
Listen Anywhere
On March 25, check out the Peanuts podcast, You Don’t Know Peanuts: The Untold Stories for a behind-the-scenes look at the Peanuts and Starbucks global brand partnership or enjoy a curated playlist of iconic jazz coffeehouse classics on Spotify.
* Every USD1 invested in The Global FoodBanking Network provides enough food for an average of 14 meals.
